Work - Healing Hands | Simon Hutchison - Freelance Senior Designer

Healing Hands

Allowing the foundation to thrive online

The doTERRA Healing Hands Foundation supports global communities with healthcare, education, and empowerment initiatives.

The foundation required a brand transformation that included a website refresh and rethink of its matched funding program with a goal of increasing engagement and application uptake.

The doTERRA Healing Hands Foundation supports global communities with healthcare, education, and empowerment initiatives.

The foundation required a brand transformation that included a website refresh and rethink of its matched funding program with a goal of increasing engagement and application uptake.

Role

Senior Designer

Activities

Heuristics Evaluation, Information Architecture, Persona Creation, Journey Mapping, Wireframing, Visual Design

An identity that makes a difference

We worked with doTERRA to create a new and engaging look for the foundation that was then applied across multiple channels. The brand’s bright colour palette coupled with the on-the-ground project photography were designed to promote the positive energy of getting involved in a meaningful, collaborative cause.

Engage in Good

The main website enabled users to learn about the organisations mission, on-going initiatives and donate towards partnered projects. Advocates can also create their own fundraising pages in support of a cause.

A better way to get around

From the heuristics evaluation a number of issues surfaced in regard to navigating the site. As part of the redesign, we simplified the site architecture to aid wayfinding, created a story-led sitemap to help users through the experience and prioritised the main actions of the site, introducing more opportunities to get involved.

A user-centred application process

The next phase of the project was to transform the matched funding program. It was previously a time-consuming, off-line process that was hindering the application experience and contributing to abandonment.

Firstly, a sub-brand was created for The Match Program to increase awareness and inspire user engagement throughout the site. We audited, mapped and wireframed the entire application process in collaboration with the client, flowing the content into easy to consume and actionable steps. We brought the application process to life using the brand assets with a focus on guiding the user every step of the way.