Lealzy

Lealzy

A Revolutionising Rewards System

A Revolutionising Rewards System

Lealzy is a community-based rewards platform, helping consumers to shop locally and small businesses to thrive.


Most small businesses don’t have any kind of loyalty program in place and are losing out to much larger corporations. Lealzy allows these businesses to create a local and loyal customer base that can earn and redeem rewards within the system.

Lealzy is a community-based rewards platform, helping consumers to shop locally and small businesses to thrive.


Most small businesses don’t have any kind of loyalty program in place and are losing out to much larger corporations. Lealzy allows these businesses to create a local and loyal customer base that can earn and redeem rewards within the system.

Role

Lead Designer

Activities

Information Architecture, Wireframing, Visual Design

Multiple ways to get involved

Multiple ways to get involved

The platform is across several web apps and a mobile app, which allows a user to get involved at 3 different levels: customer, business owner and hub owner. We mapped out the three different user types, the features they’ll need and how each interacts throughout the experience.

A customer can search for local businesses and find promotions, get rewarded and redeem points via a QR code as well as view their rewards progress and transaction history.

The business and hub users have access to similar functionality as well as an overview dashboard, user and profile management, promotion creation, reports and performance monitoring.

The platform is across several web apps and a mobile app, which allows a user to get involved at 3 different levels: customer, business owner and hub owner. We mapped out the three different user types, the features they’ll need and how each interacts throughout the experience.

A customer can search for local businesses and find promotions, get rewarded and redeem points via a QR code as well as view their rewards progress and transaction history.

The business and hub users have access to similar functionality as well as an overview dashboard, user and profile management, promotion creation, reports and performance monitoring.

Creating a consistent UI

Creating a consistent UI

Using the brand assets, I wanted to create a strong and consistent visual style across the Lealzy platform and build affordance for users as they move between applications. The UI is a combination of bold typefaces, pops of bright colour and rounded card-based components that create a fun and interactive experience.

Using the brand assets, I wanted to create a strong and consistent visual style across the Lealzy platform and build affordance for users as they move between applications. The UI is a combination of bold typefaces, pops of bright colour and rounded card-based components that create a fun and interactive experience.

Simon.Hutchison.

© Copyright 2024 Simon Hutchison Limited. All rights reserved.

Simon.

Hutchison.

© 2024 Simon Hutchison Limited.

All rights reserved.

Simon.Hutchison.

© Copyright 2024 Simon Hutchison Limited. All rights reserved.